Social Media Content – Phase 1
For the CultureKEY social media campaign I’ve chosen to focus on the type of user-generated content that has worked so well in a few of the examples of my last post.
Because user generated content isn’t paid for, it makes it more authentic and puts the user in the role of brand advertiser as well. This type of content I think works best on platforms like Twitter where posts can easily be re-posted while putting their own spin on things or adding extra content.
For this reason I have chosen to begin the CultureKEY campaign with Twitter where residents of particular countries will be targeted and called upon to share stories about the quirks and customs that make their culture unique.
Using eye catching visuals we’ll encourage users to also use the chosen hashtag ‘#UnlockMyCulture’ which will hopefully encourage the post to spread and for us to collect more data. This data can not only be used in the future development of the app while also spreading brand awareness. But as we will see further can be used to continue the social media campaign content itself.
‘Calling all those that call the #EmeraldIsle their home…
CultureKEY want you to share! Finish the sentence “Only in Ireland…” and tell us the quirks and customs that make Irish culture so unique!
Social Media Content – Phase 2
Once the initial Twitter campaign has been running for some time and generated enough interaction from users. This interaction will then be used as the content for the second phase of the social media campaign.
This will take the form of Facebook Ads that will aim to spread brand awareness by presenting the best user content into visual infographics that will encourage the users to discover more by leading them directly onto the app landing page.
Examples of potential Facebook Ads: